PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA ROLAG CAFE DIPONEGORO SURABAYA
Abstract
This research is meant to examine the influence of service quality, price, and place to the
customer satisfaction at Cafe Rolag Diponegoro Surabaya. The population of this
research is all customers who have ever visited at Cafe Rolag Diponegoro Surabaya. The
research samples has been obtained by using accidental sampling method. In according to
the predetermined criteria 100 respondents who have ever visited Cafe Rolag Diponegoro
Surabaya have been selected as samples. The analysis method has been carried out by
using multiple linear analysis with SPSS application .The result of the model feasibility
test which has been done by using F test has concluded that the research model is feasible
to be used for the following analysis. Meanwhile the result of hypothesis t test (partial)
shows that service quality has significant influence to the customer satisfaction.And place
has significant influence to the customer satisfaction.
Keywords: Service quality, place, and customer satisfaction.
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