PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA

Authors

  • Chandra Kartika
  • Fauzi Hidayat
  • Efina Krinala

DOI:

https://doi.org/10.30996/jmm17.v6i02.2992

Abstract

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.
Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

Downloads

Download data is not yet available.

References

Daftar Pustaka

Desiningrum, D.R. (2014). Kesejahteraan psikologis lansia janda/duda ditinjau dari

persepsi terhadap dukungan sosial dan gender. Jurnal psikologi undip, 13, 102-106.

Ekowati, C.R. (2008). Penyesuaian diri terhadap hilangnya pasangan hidup pada lansia.

Yogyakarta. Fakultas Psikologi Unversitas Sanata Dharma.

Ghali, E.M.A. (2015). Self-compassion as a mediator and moderator of the relationship

between psychological suffering and psychological well-being among palestinian

widowed women. Research on Humanities and Social Sciences, 5, 66-76.

https://kbbi.web.id/janda diakses tanggal 12 juli 2018

Herdiansyah, Haris. (2015). Metodologi Penelitian Kualitatif untuk Ilmu Psikologi. Jakarta.

Salemba Humanika

Hurlock, E.B. (1999). Psikologi perkembangan : Suatu pendekatan sepanjang rentang

kehidupan. Jakarta. Erlangga.

Kementrian kesehatan RI. (2017). Analisis lansia di Indonesia.

Monks, F.J., Knoers, A.M.P., Haditono, S.R. (1984). Psikologi perkembangan : Pengantar

dalam berbagai bagiannya. Yogyakarta. Gajah Mada University Press

Downloads

Published

2019-09-15

How to Cite

Kartika, C., Hidayat, F., & Krinala, E. (2019). PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA. JMM17 : Jurnal Ilmu Ekonomi Dan Manajemen, 6(02). https://doi.org/10.30996/jmm17.v6i02.2992

Issue

Vol. 6 No. 02 (2019)

Section

Articles

License

Authors who publish to JMM17: Jurnal Ilmu Ekonomi Dan Manajemen agree to the following terms:

    1. Authors transfer the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)