STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN ALAT KESEHATAN DI UD. PUTRA PRATAMA 14 SURABAYA
Abstract
To win competition in business world, all businessman must have
selling method effective efficiently in order to get right target and low east, to
reach the target, the company should have same index parameter. To measure
quality of service that be given to customer, many company try to implement
service excellence, but fail, meanwhile the company is given out cost, time,
power no so a little to do some training for his employees, what problem ?,
actually, just giving training is not one solution because, familiarization, and
manner to save customer is not so enough will be paradigm and skill for front
line to save the customer, but seriously, high commitment at each of
organization especially top management service excellence must be
implemented in structural oriented at each of company.
Key Word : Desired outcome , customer expectation, process capability, service
excellence
Downloads
References
Assael H, Customer Behavior and Marketing Action, Boston Masachusetts: PWS-Kelling
Publishing Company, 1994
Atep Adya Barata, 2004 dalam Erlando, Analisis Pengaruh Pelayanan Prima (Service
Excellence) Terhadap Kepuasan Pelanggan (Studi Pada Spbu Pertamina 3412708),
Jakarta:
Fakultas
Ekonomi
Universitas
Gunadarma,
Mei
Chang Zeph Yun, et. al., Kualitas Global Manajemen Kualitas Total (TQM) di Singapura
Airlines (SIA), Jakarta: Pustaka Delapratasa, 1998
Fandy Tjiptono, Prinsip-prinsip Total Quality Service, Yogyakarta : CV Andi Offset,
Faried Ali, Teori dan Konsep Administrasi: dari Pemikiran Paradigmatik menuju
Redefinisi, Jakarta: PT. Raja Grafindo Persada, Februari 2011, Cet. 1
Edward Sallis, Total Quality management in Education, Jogjakarta: IRCiSoD, 2007, Cet.
V
J. Paul Peter, Consumer Behavior, Perilaku Konsumen dan Strategi Pemasaran, Jakarta:
PT. Gelora Aksara Pratama
J. Supranto, Pengukuran Tingkat Kepuasan Pelanggan, Jakarta: PT. Rineka Cipta, 2006
Koentjaraningrat, Metodolagi Penelitian Masyarakat, Jakarta: PT. Gramedia, 1989, Cet.
IX
Lupiyoadi, Rambat, Manajemen Pemasaran Jasa Teori dan Pratik, Edisi Pertama, Jakarta
: Penerbit Salemba Empat,2001
Mina Rahmayanti, Manajemen Pelayanan Prima, Yogyakarta : Graha Ilmu, 2010
NS Sutarno, Manajemen Perpustakaan “Suatu Pendekatan Praktikâ€, Jakarta: CV Sagung
Seto, 2006
Naville Lake and Kirstin Hickey, The Customer Service Workbook, 2002
Patricia Patton, EQ Pelayanan Sepenuh Hati, Meraih EQ untuk Pelayanan yang
Memuaskan Pelanggan, Jakarta: Pustaka Delapratasa, 2000
Ratminto & Atik Septi Winarsih. Manajemen Pelayanan: Pengembangan Model
Konseptual, Penerapan Citizen’s Charter dan Standar Pelayanan Minimal,
Yogyakarat: Pustaka Pelajar, 2009, Cet. II
Sanjaya Mishra, Quality Confidence in Higher Education: an Introducion, Bangalore:
Nasional Assesment and Accreditation Council, 2006
COPYRIGHT NOTICE
The copyright in this website and the material on this website (including without limitation the text, computer code, artwork, photographs, images, music, audio material, video material and audio-visual material on this website) is owned by PM17: Jurnal Pengabdian Masyarakat and its licensors.
Copyright license
JPM17: Jurnal Pengabdian Masyarakat grants to you a worldwide non-exclusive royalty-free revocable license to:
- View this website and the material on this website on a computer or mobile device via a web browser;
- Copy and store this website and the material on this website in your web browser cache memory; and
- Print pages from this website for your
- All articles published by PM17: Jurnal Pengabdian Masyarakat are licensed under the creative commons attribution 4.0 international license. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
JPM17: Jurnal Pengabdian Masyarakat does not grant you any other rights in relation to this website or the material on this website. In other words, all other rights are reserved.
For the avoidance of doubt, you must not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast, rebroadcast or show or play in public this website or the material on this website (in any form or media) without appropriately and conspicuously citing the original work and source or JPM17: Jurnal Pengabdian Masyarakat prior written permission.
Permissions
You may request permission to use the copyright materials on this website by writing to compliance@academicjournals.org.
Enforcement of copyright
JPM17: Jurnal Pengabdian Masyarakat takes the protection of its copyright very seriously.
If JPM17: Jurnal Pengabdian Masyarakat discovers that you have used its copyright materials in contravention of the license above, JPM17: Jurnal Pengabdian Masyarakat may bring legal proceedings against you seeking monetary damages and an injunction to stop you using those materials. You could also be ordered to pay legal costs.
If you become aware of any use of ACADEMIC JOURNALS' copyright materials that contravenes or may contravene the license above, please report this by email to compliance@academicjournals.org.
Infringing material
If you become aware of any material on the website that you believe infringes your or any other person's copyright, please report this by email to jpm17@untag-sby.ac.id
target="_blank"
