Redesain Produk dan Pendampingan UKM Aksesoris Berbahan Dasar Kaos Stoking
Abstract
Aksesoris sudah menjadi kebutuhan utama dalam penampilan seseorang. Salah satu UMKM yang memproduksi aksesoris adalah “Setyowati Accessories” yang berlokasi di Panjang Jiwo, Tenggilis Mejoyo, Surabaya. UKM memproduksi bros, gelang, kalung, bunga, dan tempat tissue berbahan dasar kaos stoking, manik-manik dan kain perca. Permasalahan UKM saat ini adalah adanya penurunan omset produksi dan penjualan sejak adanya pandemi covid dan belum bisa bangkit sampai saat ini. Tim PKM ITATS melakukan pendampingan dan bekerja sama dengan UMKM “Setyowati Accessories” untuk meningkatkan produksi dan penjualan UKM. Pendampingan bertujuan untuk meningkatkan kuantitas dan kualitas produk sehingga omset penjualan meningkat. Metode yang digunakan dalam pendampingan adalah wawancara, diskusi, redesain dan diversifikasi produk, pelatihan/workshop, dan bantuan teknis. Pendampingan terhadap UMKM menghasilkan: 1) peningkatan pengetahuan UMKM mengenai jenis produk dan kemasan baru; 2) peningkatan pengetahuan UMKM mengenai manajemen organisasi; 3) produk baru sebanyak 4 buah bunga jenis baru, yaitu bunga anyelir, lili, sepatu, dan anggrek; 4) kemasan baru sebanyak 3 buah dari prototipe menggunakan aplikasi 2D corelDRAW; 5) terbentuknya struktur organisasi UMKM sehingga pembagian kerja lebih sistematis. Pendampingan mampu meningkatkan omset penjualan UMKM sampai 20%.
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