IPTEK BAGI MASYARAKAT PRODUK SEPATU DI SRUNI SIDOARJO

Abstract

In this program, which became Partner 1 and Partner 2 is the hometown of
shoes in the village community Seruni Sidoarjo district, Mitra 1 with the owners
named Mr. Agus Supriyanto July is the shoe business is located at 202 Mangga
road 08 neighborhood, RW.02 Community Association, Seruni Sidoarjo, while
the two partners with owner named Slamet Hariyanto is located in the shoe
business Jumputrejo 09 neighborhood 03 Community Association Seruni
Sidoarjo. During this Partner 1 and Partner 2 introduce products into the
market rely solely on product sales by distributors who order goods to their
outstanding auto brands is not the brand of the artisans themselves, but the
brand of the distributor. Not infrequently partner products in demand by
consumers, but because of the brand of the distributor, so that the artisans
themselves will never be known by the public. Besides the lack of skilled labor
becomes a serious problem for SMEs, where the village youth are more
interested in working in an office or a factory that is around the village, when
compared to learning to be a shoe craftsman. During these partners get more
manpower from outside of Seruni Village. From the results of the field
observations and interviews with partners, there are three main things that
become the focus of development of SMEs, which includes aspects of product
marketing, product design aspects and aspects of human resource development.
The third aspect is certainly a priority in improving the performance of SMEs.
Each aspect of the development will provide assistance to partner activities,
such as marketing aspects, partners will get help in the diversification of
marketing tools to the marketing of products via the internet. Design aspects,
relating to the design and brand advocacy in cooperation with the Department
of product design ITATS so hope more partners are aware of the brand. And
through improved aspects of human resources, will be made with respect to
training and mentoring burst pattern and sewing workshop so that it can realize
a skilled workforce and the competent.
Keywords: Marketing Tools, Design, Brand, Competitiveness, SMEs.