Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri
Abstract
Abstract, The purpose of this study is to determine the relationship between the intention to
purchase counterfeit exclusive branded fashion products with brand minded life style. Variables
used in this study consist of the independent variable is brand minded life style (X). While the
dependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y).
The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. The
analysis result state that brand minded life style have not significant relationship with the intention
to purchase counterfeit exclusive branded fashion products.
Keywords : Brand Minded Life Style, Intention to purchase
Downloads
References
Agustiani,H.2006. Psikologi Perkembangan P
endekatan Ekologi Kaitannya
dengan Konsep Diri, Bandung : PT.
Refika Aditama.
Ajzen, I.2005. Attitudes, Personality, and
Behavior ( 2 nd ed). England: McGraw
– Hill
Ajzen,I.1991.The Theory of Planned
Behavior. JournalOrganizational
Behavior and Human Decision
Processes, 50, 179-211
Ali, M., & Asrori, M. 2009. Psikologi
Remaja. Jakarta : Bumi Aksara
Arikunto, S. 2002. Prosedur
Penelitian. Jakarta: Rineka Cipta
Armitage, C. J., & Conner, M. 2001. Social
Cognitive Determinants of Blood
Hubungan Gaya Hidup Brand Minded Dengan Intensi Membeli Produk Fashion Tiruan Bermerk
Eksklusif Pada Remaja Putri
Donation. Journal of Applied Social
Psychology, 31, 1431-1457
Assael, H. 2001. Consumer Behavior and
Marketing Action ( 6th ed ). New York
: Thomson Learning
Azwar, S. 2007. Penyusunan Skala Psikologi.
Yogyakarta: Balai Pustaka Pelajar
Azwar, S.. 2008. Reabilitas dan Validitas.
Yogyakarta: Balai Pustaka Pelajar
Azwar, S. 2007. Sikap Manusia : Teori dan
Pengukurannya. Yogyakarta : Pustaka
Pelajar
Barata, D. D. 2007. Pengaruh Strategi Brand
Extension pada Intensi Membeli
Konsumen. Jurnal Manajemen, 2,
Brandon, L., & Foney, J. C. 2002. Influences
of Female Purchase Motivation and
Product Satisfication : A Comparison
of Causal and Formal Lifestyles and
Angolo and Hispanic
Ethnicity. Journal of Family and
Consumen Sciences, 94(11), 54-63
Cordell, V.V., Wangdata, N., Kieschnick, S. L.
Jr. 1996. Counterfeit Purchase
Intentions : Role of Lawfulness
Attitudes and Product Traits as
Determinants.Journal of Business
Research, 35, 41-53
Corsini, R. J. 2002. The Dictionary of
Psychology. New York : Brumer
Routledge
Dariyo, A. 2004.Psikologi Perkembangan
Remaja. Jakarta : Ghalia Indonesia
Depdikbud. 2001.Kamus Besar Bahasa
Indonesia( Edisi Ketiga). Jakarta :
BalaiPustaka
Eisend, M., Schuchert- Guler, P. 2006.
Explaining Counterfeit Purchase : A
Review and Preview. Academy of
Marketing Science Review, 2006, 12
Engel, J.F., Blackwell, R. D., and Miniard, P.
W. 1995. Consumer Behavior ( 8thed).
USA : The Dryden Press
Fajhrianthi & Krisnawati, 2010. Analisis
Perbedaan Tingkat Intensi Membeli
Melalui Media (Online Shopping)
Ditinjau dari Tipe Gaya Hidup
padaKonsumen Pengguna Internet.
Jurnal Insan Media Psikologi, 12(3),
Fishbein, M., & Ajzen, I. 1988. Attitude,
Personality, and Behavior.London :
Addison- Wesley Publishing
Company
Fishbein, M., & Ajzen, I. 1975. Belief,
Attitude, Intention, and Behavior.An
Introduction to Theory Research.
London : Addison- Wesley Publishing
Company
Ginting, E. D .J.,& Sianturi, B. E. 2005.
Pengambilan Keputusan Membeli
Ditinjau dari Gaya Hidup Value
Minded. Jurnal Psikologika, 1(1), 23-
Graeff, T. R. Image Congruance Effects on
Products Evaluations : The Role of Self
Monitoring and Public / Private
Resti Athhardi Wijaya, M As’ad Djalali, Diah Sofiah
Consumption. Journal Psychology and
Marketing, 13(5), 481-99
Grossman, G. M., &Shapiro, C. 1988. Foreign
Counterfeiting of Status Goods,
Quarterly Journal of Economics,
February, 79-100
Hadi, S.2000. Seri Program Statistik, Manual.
Yogyakarta : Fakultas Psikologi
.Universitas Gadjah Mada.
Hasibuan, E.H. 2009. Hubungan Antara Gaya
Hidup Brand Minded dengan
Kecenderungan Perilaku Konsumtif
pada Remaja Putri. Skripsi, tidak
diterbitkan. Sumatera Utara : Fakultas
Psikologi Universitas Sumatera Utara
Hawkins, D., Mothersbough, D., dan Best, R.
Consumer Behaviour :Building
Marketing Strategy ( 10 th ed ).
McGraw Hill Irvin
Hurlock, E. 2008. Psikologi Perkembangan
Suatu Pendekatan Sepanjang Rentang
Kehidupan. Jakarta: Erlangga.
Hutahuruk, T. J. 2006. Segmentasi Pengguna
Media Online Berdasarkan Gaya
Hidup.Jurnal Thesis, Mei- Agustus
, 113-130.
Irawati, C., & Haryanto, J.O. 2012. Pengaruh
Fitur Produk, Konsep Diri, dan Gaya
Hidup terhadap Intensi Membeli dan
Word of Mouth pada
Blackbery. Journal Riset dan Bisnis
Indonesia, 8(1)
Johnson, D. H., & Johnson, F. P. 2013. Joining
Together: Group Theory and Group
Skills.Pearson
Kotler, P.,&Gary, A. 2004.Principles of
Marketing( 10 th ed). New Jersey :
Pearson Prentice Hall
Liu, J., Chu-Chi.,& Chen, J. S. 2006.Virtual
Experiential Marketing on Online
Purchase Intention. Proceedings of the
th Annual Conference of Asia Pacific
Decision. Sciences Institute Hongkong
Loudon, D.L., & Bitta, A. J. D.
Consumer Behavior ( 2th ed ).
United State of America : Mc. Graw
Hill
McNeal, J. U. 2007. On Becoming a Consumer
The Development of Consumer
Behavior Pattern in Childhood.
Butterworth- Heinemann
Mendrofa, Y. B. 2012. Pengaruh Pengetahuan
Produk dan Citra Merek Terhadap Niat
Beli Laptop Merek HP yang Dimediasi
oleh Harga Diskon di
Surabaya. Skripsi, tidak diterbitkan.
Surabaya : Fakultas Psikologi.
Universitas Widya Mandala
Monks, dkk. 2004. Psikologi Perkembangan
Pengantar dalam Berbagai
Bagaiannya. Yogyakarta : Universitas
Gadjah Mada Press
Mowen, J.C., & Minor, M. 2002. Perilaku
Konsumen ( Edisi Kelima). Jakarta :
Erlangga
Hubungan Gaya Hidup Brand Minded Dengan Intensi Membeli Produk Fashion Tiruan Bermerk
Eksklusif Pada Remaja Putri
Mubin, M. A., & Cahyadi, A. 2006. Psikologi
Perkembangan. Jakarta : PT. Ciputat
Press Group
Nawangsih, R. A. 2011. Hubungan antara
Konformitas dengan Intensi Membeli
Blackberry. Skripsi, tidak diterbitkan.
Yogyakarta : Universitas Islam
Indonesia
Papalia, D.E., Olds, S.W., & Feldman, R. D.
Human Development 10th ed.
New York : McGraw Hill Companies.
Piaget,J.1972.Developmentand Learning :Read
ing in Child Behavior
and Development. New York :
Hartcourt Brace Janovich
Purwaningrum. 2008. Hubungan antara Citra
Raga dengan Perilaku Makan Remaja
Putri. Skripsi, tidak diterbitkan.
Surakarta : Universitas Muhammadiyah
Prasetya, A.K. 2010. Hubungan Citra Diri
dengan Intensi Membeli Pakaian
Bermerek pada Remaja. Skripsi, tidak
diterbitkan. Malang : Universitas
Muhammadiyah
Prezz, R., Visser, E. M., & Zietsman, L.
Lifestyle, Shopping Orientation.
Patronage Behavior and Shopping Mall
Behaviour.A Study of South American Male
Apparel Consumers.European
Advances in Consumer Research, 8,
-280
Reynolds, S. H., Scott, J. D., and Warshaw, M.
R. 1973. Introduction to Marketing
Management Text and Cases.Illinois:
Irwin, Inc.
Rosandi, A. F. 2004. Perbedaan Perilaku
Konsumtif antara Mahasiswa Pria dan
Wanita di Universitas Katolik Atma
Jaya. Skripsi, tidak diterbitkan.Jakarta :
Fakultas Psikologi Universitas Atma
Jaya
Schiffman, L. G.,&Kanuk, L.L.
Consumer Behavior (5 th ed))
. New Jersey: Prentice-Hall
International, Inc.
Saputra, E. 2009. Orientasi Gaya Hidup
Konsumtif Remaja Kota bengkulu
terhadap Niat Beli Produk
Distro.Skripsi, tidak diterbitkan.
Bengkulu : Fakultas Ekonomi
Universitas Bengkulu
Setiadi, J. N. 2003. Perilaku Konsumen :
Konsep Implikasi Untuk Strategi
dan Penelitian Pemasaran. Jakarta :
Prenada Media
Siegel, S. 1997. Statistik non-parametrik untuk
ilmu-ilmu sosial. Jakarta: Gramedia
Simamora, B. 2002. Aura Merek : 7 Langkah
Membangun Merek yang Kuat. Jakarta:
PT Gramedia Pustaka Utama
Sirgy, M. 1982. Self Concept in Consumer
Behaviour : A Critical Review. Journal
of Consumer Research, 9
Solomon, M. R. 1996. Consumer Behavior.
New Jersey: Prentice-Hall
International, Inc.
Resti Athhardi Wijaya, M As’ad Djalali, Diah Sofiah
Sun, B., & Morwitz, V. G. 2008. Stated
Intentions and Purchase Behavior: A
Unified Model. Forthcoming IJRM, 27
Suryabrata, S. 2008. Metodologi
Penelitian. Jakarta: PT. Raja Grafindo
Persada
Susianto.1993. Jurnal Psikologi dan
Masyarakat. Jakarta : Gramedia
Widiasarana
Sutojo, S. 1998. Kerangka Dasar Manajemen
Pemasaran. Bandung : PT. Pustaka
Binaman Presindo
Suryani, T. 2006. Perilaku Konsumen :
Implikasi pada Strategi Pemasaran.
Jakarta : Graha Ilmu
Suwarman, U. 2002. Perilaku Konsumen.
Bogor : Ghalia Indonesia
Swastha. D. B., dan Handoko, T.H.
Manajemen Pemasaran : Analisa
Perilaku Konsumen. Yogyakarta :
BPFE
Tartowo, Ns, dkk. 2010. Kesehatan Remaja
Problem dan Solusinya. Jakarta :
Salemba Medika
Teo, T.,& Lee C. B. 2010. Examining
the Efficacy of the Theory of Planned
Behavior (TPB) to Understand Pre-
Service Teacher’s Intentio
to Use Techology. Singapore: Nanyang
Technology University
Tirtiroglu, E.,&Elbeck, M. 2008. Qualifying
Purchase Intentions Using Queueing
Theory.Journal of Applied Quantitative
Methods, 3(8), Summer 2008
The author who will publish the manuscript at Persona: Jurnal Psikologi Indonesia, agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories, pre-prints sites or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater dissemination of published work
