Terpaan Informasi Politik Di Media Sosial Terhadap Tingkat Partisipasi Politik Ibu-Ibu Dalam Pemilihan Presiden Tahun 2024

Abstract

This research aims to analyze the level of exposure to political information on social media among female voters in the 2024 Indonesian Presidential candidate election in the city of Makassar. This research uses quantitative methods through survey techniques. Data collection techniques include distributing questionnaires and conducting literature studies in the form of library studies, scientific journals, book references, etc. related to the research topic. The population in the study was female voters specifically for mother voters in the city of Makassar with a total of 445,100 heads of families. The research sample used the Probability Sampling technique with the Cluster Sampling method. Determining the sample size used the Isaac and Michael table with an error rate of 5%, resulting in a sample of 348 people. The data analysis techniques used in this research are validity testing, reliability testing and simple linear regression testing. After the collected data was analyzed using the SPSS version 25 application. The results of this research showed that the level of exposure to political information on social media was 60.1.%.

Keywords: Information Exposure, Political Information, Social Media, Presidential Election, Makassar City