KESENJANGAN KEPUASAN PEMIRSA TELEVISI PADA PROGRAM SERIAL DRAMA INDIA “GOPI†DI ANTV DAN “GANGAA SEASON 2†DI SCTV (STUDI KASUS PADA WARGA TAMBAKSARI SELATAN RT. 02 SURABAYA)
Abstract
The Indian Drama series is one of the television programming that is now the
focus of television viewers. ANTV can be regarded as a pioneer television station the
emergence of Indian drama series. SCTV also took part in broadcasting an Indian drama
series program. Two Indian drama series that have aired simultaneously on two
television stations are Gopi in ANTV and Gangaa Season 2 on SCTV. From the existence
of the problem, the researcher wanted to know how big the satisfaction expected, the
satisfaction obtained, and the gap of satisfaction in the drama series of India Gopi in
ANTV and Gangaa Season 2 in SCTV. This research uses using and gratifications theory
by using data analysis of Palmgreen discrepancy, which is used to know the gap of
satisfaction. The results show that in general the Indian Gopi drama series in ANTV is
superior to Gangaa Season 2 in SCTV, as evidenced by 13 types of needs, Gopi is
superior with 11 types of needs with the highest percentage of which is included in the
high category of 91.23%. While Gangaa Season 2 is only able to give satisfaction to the
respondents as many as 10 types of needs, with the largest percentage included in the
medium category, namely 87.72%.
Keywords: Satisfaction Gap, Indian Drama Series.
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