PEMANFAATAN BUDAYA LOKAL SARONEN DALAM PROSES MANAJEMEN PUBLIC RELATIONS

Abstract

Indonesia is blessed with a variety of tribes and cultures that abound and have a uniquenessuniqueness
of diverse between tribes and cultures with one another. based on this the researcher
interested to study about local culture as activity in process of public relations management especially
at local culture that exist in madura. Researchers interested in researching on the local culture in
Madura because madura is one of the typical culture and large enough that exist in Indonesia, besides
madura is also one of the areas that have cultural diversity, such as one of which is the saronen
culture, cow culture, culture sonok cattle and the majority of residents still hold firm local culture in
the area. literature review used is the process of public relations management. This research method
using qualitative approach, While the type of descriptive research. The results of this study indicate
that the culture has been embedded into various activities in society in Indonesia including the process
of public relations management