PENGARUH KOMUNIKASI TERHADAP MOTIVASI WANITA DALAM MELAKUKAN PERAWATAN KECANTIKAN: SUATU STUDI PADA KLINIK DINA AKUPUNKTUR & BEAUTY CARE SURABAYA
Abstract
This study aimed to know and observe what is the motivation of women at doing treatment for beauty
at the Dina’s Acupuncture Clinics & Beauty Care in Surabaya. This study is a qualitative and descriptive
study using interview techniques as a source and data analysis techniques. The interview used informant
as data source for the as many as 2 speakers from the clinic manager and three of clinic’s consumer at
Dina’s Acupuncture Clinics & Beauty Care in Surabaya. The results showed that women do treatments
for beauty in order to maintain their body and face healthy. The women also do treatments for beauty
because the motivation to change the shape to take some ideal forms. In general, women do treatments
for beauty because they want to achieve beauty and fitness in a career appearance and environment.
Keywords: women, motivation, clinics, care, beauty
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