PEMILIHAN MEDIA SOSIAL DI KALANGAN MAHASISWA UNTAG SURABAYA
Abstract
This research is motivated by social media election conducted by current students. Globalization is
growing rapidly and sophisticated technology becomes a factor flourishing of social media. Account or
ownership of social media has become commonplace owned for communication activities. Social media is
a medium for interaction that can facilitate in establishing communication between students who are in
six faculties. Motivation is used in the selection of social media namely Motivation Diversion
(Entertainment), Motivation Personal Identity (Fostering Social Affairs), and Motivation Cognitive
(Knowledge). The method used in this study is a survey method is a method of research using
questionnaires with Guttman scale as a data collection instrument. While this kind of research is
descriptive quantitative research. This study uses a model that considers the Uses and Gratification
active audiences use media to meet their needs. It encourages the writer to determine whether the
motivation - the motivation to make the reason the students in choosing social media uses.
Keywords: selection, social media, motivation, students
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