KOMUNIKASI PEMASARAN PARIWISATA DAN KUNJUNGAN WISATAWAN DI BANGKALAN

Abstract

This research based on tourism which has become an important asset for Kabupaten Bangkalan
and needed to be informed to the people. The ministry of Youth, Sport, Culture and Tourism
Kabupaten Bangkalan is a government institution which work on tourism and the job is to promote the
existing tourism. This research is aiming to describe Marketing Communication which has been done
by The ministry of Youth, Sport, Culture and Tourism Kabupaten Bangkalan on increasing the tourist
visit. The focuses in this research are Siring Kemuning Beach, Guweh Pote Jaddih Hills and
Swimming pool, And Pesarean Syaikhona Kholil. The teory used in this research is Integrated
Communication Marketing (IMC). The research method which is used in this research is Qualitative
with desciptive type. The result from the research found that Marketing Communication activity by
The ministry of Youth, Sport, Culture and Tourism Kabupaten Bangkalan on increasing the tourist
visit used Integrated Marketing Communication such as Advertising, Direct Marketing, Interactive
Marketing, Sales Promotion, Publicity or Public Relations, Personal sales, Events and Experiences,
Person to Person, but in reality The ministry of Youth, Sport, Culture and Tourism Kabupaten
Bangkalan has not been maximizing the elements of Integrated Marketing Communication that can
increase the numbers of tourists visit. The researcher also found that tourism object Guweh Pote
Jaddih Hills and Swimming pool have not under the controll of The ministry of Youth, Sport, Culture
and Tourism Kabupaten Bangkalan and still in private or individual claim, this is so unfortunate
because this tourism object attaracts many tourists visit.
Keywords : communication marketing tourism, increase, tourism visit.