PENGARUH TAYANGAN SINETRON GANTENG-GANTENG SERIGALA TERHADAP CITRA SCTV DIKALANGAN MAHASISWA FISIP ILMU KOMUNIKASI UNTAG SURABAYA

Abstract

Handsome-handsome Wolf is a soap opera that aired ditelevisi teenage drama the
private SCTV, which aims to provide entertainment for the community particularly the
adolescents-the adolescentsAuthors interested in taking the title "influence Impressions
soap opera Handsome-handsome Wolves Against the image of SCTV communication
studies and POLITICAL SCIENCE Student Among Untag Surabaya." The variables used
in this research is variable telenovela handsome-handsome Wolf (variable X) with two
indicators measuring levels of audience attention, namely against soap opera ganteng –
ganteng serigala and the measurement of audience acceptance level against soap opera
handsome-handsome Wolf. And image among students FROM SCTV communication
sciences Untag Surabaya (variable Y) with 4 indicator that is based on the 4 components
of perception, cognition, motivation and attitude. Analysis of the results obtained from the
conclusion that the research results are significant, which results from the calculation of
SPSS Output it can be concluded that the correlation between variables X and Y
variables have values that can be found on the 0.571 had a strong correlation, and based
on the test results showed significance values 0.000 which means the Association of these
two variables is significant.
Keyword :Telenovela ganteng – ganteng serigala, Image SCTV