TRADISI LISAN PARIKAN DALAM DESAIN GRAFIS KAOS WISATA JAWA TIMUR

Abstract

Tourism T-shirt with unique and funny words of textual graphic design are found in many
cities in Indonesia, however which make use of parikan oral tradition have not been found, so it is
necessary to start bravely a parikan design tourism t-shirt production. Many sources of parikan can
be exploited, the parikan of ludruk artist creation as well as from campursari song creators, classic
parikan and plesetan, also erotic parikan of individual creators, sounded in shows as well as
recorded in cassettes, CD, DVD, and internet. There are varied parikan which can be explored as the
subject of tourism t-shirt graphic design, and every type has its own market target according to
typography consideration and communication norms. It needs requirements to sell tourism t-shirt:
fulfilling market need, defining valuable product, offering unique subject, and entering market with
the precise name.
Keywords: oral tradition, parikan, creative industry, typography graphic design, marketing strategy.