PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA DI ATLANTIS LAND SURABAYA

Abstract

Surabaya had a tourism industry sector that people was often known as Kenjeran Park Surabaya.
Kenjeran Park was a potential tourism industry, because there was also a culinary tour that
supportedpeople in spending holiday with their family. In 2017 in Kenjeran Park there is a new
theme park called Atlantis Land Surabaya.The researcher was interested in researching this research
because wanted to know the role of public relations Atlantis Land as a relatively new theme park in
Surabaya to build its image and become an icon in Kenjeran Park’s.The literature review used is the
public relations management process. This research used a qualitative approach and uses descriptive
types of research. The results of this study indicated that there were some stages in the process of
Kenjeran Park’s image formation, one of which was doing promotion that had a purpose to introduce
public about Atlantis Land Surabaya.
Keywords: Role of Public Relations, Image, Atlantis Land