STRATEGI KOMUNIKASI PROGRAM SIARAN ACARA “KETIBAN SAMPUR†DALAM MEMPERTAHANKAN LOYALITAS PENDENGAR (STUDI KASUS: RRI SURABAYA PRO 4 96,8 SURABAYA)
Abstract
Radio is one of the mass media that is closely related to the needs of the community that can provide various kinds of information, entertainment, and education. RRI Surabaya is also one radio station that has 4 programs in it and each program has its own characteristics. Programa (Pro) 4 for example covers cultural broadcasts and one of them is "Ketiban Sampur". The "Ketiban Sampur" broadcast program is a program that is thick with Javanese culture and has many listeners. RRI Surabaya as an independent broadcasting institution preserves culture by using dances and chats that its listeners like. The purpose of this study was conducted to determine the strategy of the program broadcast program "Ketiban Sampur" in maintaining loyalty for approximately 10 years. The results of this study show the strategy program broadcast program "Ketiban Sampur" which is used to maintain loyalty. The "Ketiban Sampur" broadcast program is the only broadcast program that shows programs in the form of dances and chat that are thick with Javanese culture. In addition, the loyalty of this event is also evidenced by the loyalty of the event and listeners that lasted for approximately 10 years.
Keywords: program strategy, program broadcasts, maintaining loyalty
Downloads
References
A. Ius, Yudo Triartanto. 2010. Broadcasting Radio : Panduan Teori dan Praktek. Yogyakarta: Pustaka Book Publisher
Anwar, Arifin. 1984. Strategi Komunikasi. Bandung: Armico.
Creswell, J. 2014. Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta : Pustaka Pelajar
Dirgantoro, Crown. 2001. Manajemen Stratejik:Contoh, Kasus, dan Implementasi. Jakarta: Grasindo.
Eastman, Susan Tyler dan Ferguson, Douglas A. (2013). Media Programming: Strategies & Practices. Boston USA: Thomson Wadsworth
Effendy, O. U. 2003. Dinamika Komunikasi. Bandung: PT Remaja Rosdakarya
Effendi, Onong U. 1989. Kamus Komunikasi. Bandung: CV. Mandar Maju.
Masduki. 2004. Menjadi Broadcaster Profesional. Yogyakarta : LkiS Yogyakarta (Hal. 32-35)
Miles, Matthew B. & A. Michael Huberman. 2009. Analisis Data Kualitatif. Jakarta: UI-Press
Morissan. 2008. Manajemen Media Penyiaran. Jakarta: Kencana
M. Romli, Asep Syamsul. 2009. Dasar-Dasar Siaran Radio. Bandung: Nuansa
Mufid, Muhamad. 2010. Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana
Mulyana, Deddy. 2004. Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya
RRI. 2019. Profil Radio Republik Indonesia. [Online]. Available at: http://rri.co.id/profil.html. Diakses pada tanggal 12 Maret 2019 pukul 12.00 WIB
Authors whose manuscript is published will approve the following provisions:
The right to publication of all journal material published on the jurnal representamen website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means Jurnal Representamen reserves the right to store, modify the format, administer in database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
Printed and electronic published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.