Peran Festival Erau sebagai Penguatan Identitas Sosial Melalui Kearifan Lokal
Abstract
This study aims to determine the role of the Erau Festival through local wisdom in an effort to strengthen social identity in the new adaptation era. Kutai Kartanegara Regency has a variety of cultures that live side by side, in harmony and peace. There are many ethnic groups who live in Kutai Kartanegara Regency and still carry their culture of origin, including Sumatra, Java, Sulawesi, Kalimantan to Nusa Tenggara. The number of immigrants is increasing over time, it is estimated that someday the number of immigrants will exceed the original population. Although the number of immigrants in Kutai Kartanegara Regency is quite large, their presence does not change the role of local culture that has been deeply rooted in the people of Kutai Kartanegara Regency. This study uses a qualitative approach with descriptive methods. Data obtained through observation, interviews, and documentation. The results showed that: (1) the relevance of local wisdom to strengthening social identity because the value of local wisdom is not an obstacle in the era of globalization, but is a major force in building regional social identity; (2). The erau festival reflects local wisdom.
Keywords: Erau, Kutai Kartanegara, Local Wisdom
Downloads
References
Ciurea, C., Zamfiroiu, A., & Grous, A. (2014). Imple- menting Mobile Virtual Exhibition to In- crease Cultural Heritage Visibility. Informatica Economic? Journal, 18(2): 24-31
Damara, Muhammad Albir. Kustiono, dan Sukirman, 2018. “Pengembangan Rancangan Pameran Virtual Berbasis Media Augmented Reality”. Indonesian Journal of Curriculum and Educational Technology Studies (IJCETS). 6(1) : 33 – 40.
Ginting, S.L.B. & Hidayat, E.S. (2016). Penerapan Teknologi Augmented Reality sebagai Media Pengenalan Gedung Baru UNIKOM berbasis Android”. Jurnal Majalah Ilmiah Unikom, 14(2): 283-295.
Jannah, U. 2012. “Menelusuri Sejarah Asal Mula Balikpapan Melalui Perayaan Erau Balik Delapan Sebuah Kajian Budaya Dan Folklor”. Jurnal Premiere educandum (JPE) P-ISSN: 2088-5350 Vol. 2 No.1
Kavaratzis, Mihalis, and Mary Jo Hatch. 2013. “The Dynamics of Place Brands: An Identity-Based Approach to Place Branding Theory.” Marketing Theory 13(1): 69-86.
Mukarromah, N. 2015. “Pola Komunikasi Interpersonal Dalam Tradisi Erau di Kutai Kertanegara”. Skripsi Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Ruslan, R. (2007). Manajemen Public Relation & Media Komunikasi. Jakarta: Raja Grafindo.
Sapto, A. Mashuri. (2014). “Pengembangan Wisata Terpadu Berbasis Cagar Budaya. Sejarah Dan Budaya”, Tahun Kedelapan, Nomor 2.
Authors whose manuscript is published will approve the following provisions:
The right to publication of all journal material published on the jurnal representamen website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means Jurnal Representamen reserves the right to store, modify the format, administer in database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
Printed and electronic published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.
