PERSEPSI MASYARAKAT TERHADAP CULTURE FASHION SNEAKERS KOMUNITAS INDONESIA SNEAKER TEAM

Abstract

This study aims to find out how the audience perceives Culture Fashion Sneakers in the
Indonesian Sneaker Team community and the containers displayed in society and sneakerheads
now in Indonesia, especially in the Indonesian Sneaker Team community. With this research
establishing a constructivist paradigm with the phenomenological method, interviews were used
to gain a deeper understanding of the experiences and perceptions of the informants on the
research topic. The results of this study indicate that the community has a positive view of the
fashion sneakers culture. Fashion sneakers are considered a statement of personal style and a
source of confidence. Social identity is also found through the use of sneakers, where community
members feel connected and support one another. The culture of fashion sneakers is also
considered as a means of self-expression and a dynamic lifestyle. This research also reveals the
importance of the Indonesian Sneaker Team Community as a social space for sneakers fans. This
community provides an opportunity to share knowledge, experiences, and shoe collections. In
addition, this community plays an important role in shaping and strengthening the social identity
of its members as sneakerheads.