ANALISIS GAYA BAHASA PADA SLOGAN KEMASAN MAKANAN PRODUK JEPANG
Abstract
Abstrak: Penelitian ini bertujuan untuk mendeskripsikan gaya bahasa yang digunakan pada kemasan makanan produk jepang. Selain itu juga bertujuan untuk menggali makna yang terkandung dalam slogan kemasan makanan. Data penelitian berupa frasa, kalimat, dan gambar yang ditemukan pada kemasan makanan. Data dianalisis dengan menggunakan analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa gaya bahasa yang terdapat pada slogan kemasan makanan produk jepang dibedakan atas empat gaya bahasa, yaitu gaya bahasa hiperbola, personifikasi, paralelisme, dan preterito. Selain itu, juta terdapat makna semantik yang terkandung pada slogan-slogan tersebut.
Kata kunci: Gaya Bahasa, Slogan Makanan, Makanan Produk Jepang
Abstract: This study aims to describe the style of language used in Japanese food packaging. It also aims to explore the meaning contained in the slogan of food packaging. Research data in the form of phrases, sentences, and images found on food packaging. Data were analyzed using qualitative descriptive analysis. The results showed that the style of language contained in the slogan of food packaging Japanese products are divided into four language styles, namely hyperbole, personification, parallelism, and preterito. In addition, there are million semantic meanings contained in these slogans.
Keywords: The Style of Language, The Slogan of Food, Japanese Food Packaging
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