PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK

Abstract

This research is motivated by the role of public relations in the Surabaya City Government
media relations activities as a means of communication with the public. Part of Surabaya city
government public relations in the field of information has a duty as a bridge of communication and
information between the Government of the city of Surabaya with the community. This study aims to
describe the communication activities conducted by the Government public relations city of Surabaya
in superior Service and information embodies quality, improve information channels and aspiration.
The theory is the theory of communication and public information Model theory Harold Lasswell.
Research methods used in this research was qualitative research with type a descriptive. The
technique of collecting data through observation, in-depth interviews and documentation. Research
results find communication activity conducted in Surabaya city government public relation Activities
the management of Media Relations as a means of communication to the public using a one-way
communication, where is Surabaya city government public relations role as journalists in
disseminating information to the public, and controls the news or information to mass media.
In application of Surabaya City Government Public Relations are already maximizing the duties and
functions of Public Relations Surabaya City Government in achieving and maintaining excellent
service and quality information, and to improve information channels and public aspirations, and
maintain harmonious relations with the media and the public.