STRATEGI KOMUNIKASI PUBLIC RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA PROVINSI JAWA TIMUR UNTUK MENINGKATKAN CITRA DI MATA PUBLIK

Abstract

The purpose of this study is to provide an overview of communication strategy of Public
Relations that executed by DinasKomunikasidanInformatika of East Java Province in order to
improve positive image according to Two-Way Symetric theory and supporting theory by Harold
Lasswell. The writer applies descriptive qualitative method in compiling this thesis. Dinas
KomunikasidanInforatika of East Java Province. The purpose of this study is to explain any
phenomenon in details by specific data collection. This study describing communication strategy of
Public Relations that executed by DinasKomunikasidanInformatikaof East Java Provience. The result
of study shows that strategy executed by DinasKominfo to improve their image in front of public are
by creating website, creating facebook account, and creating twitter account in order to ease public in
making any complain and to ease public finding any information. Public Relations DinasKominfo
using two approaching strategy including persuasive and educative approaching, and cooperation
approaching with internal public and external public.
Keywords : Public Relations Strategic, Dinas Komunikasi dan Infromatika Provinsi Jawa Timur,
Image.