IDENTIFIKASI FUNGSI HUMAS KEMENTERIAN PARIWISATA DALAM IKLAN PARIWISATA “PESONA INDONESIA” UNTUK MENINGKATKAN MINAT WISATAWAN NUSANTARA

Abstract

The Ministry of Tourism has started working on Indonesia‟s tourism campaign targeting
domestic tourists through tourism ads „Pesona Indonesia‟. In the tourism ads „Pesona Indonesia‟,
public relation function is being applied by the Ministry of Tourism which related to the
implementation of growth and development in tourism interest.
The public relation functions must be able to represent Indonesia‟s image which will be shown. This
research is being done to identify the Ministry of Tourism‟s public relation functions in tourism ads
„Pesona Indonesia‟ to increase domestic tourists‟ interest. The method used for the research is
Charles Sanders Peirce‟s semiotics analysis, and the objects of the research is tourism ads „Pesona
Indonesia‟ on television with Indonesia Milik Kita version, and event ads Festival Gentala Arasy 2017
in pesona Indonesia travel official website. Based on the research that writer has done, it can be
concluded that the Ministry of Tourism applied the development of national tourism interest function
in tourism ads „Pesona Indonesia‟ Indonesia Milik Kita version by displaying tourism objects image
as a natural and cultural tourism area. But, it will be more potential if the concept that being
displayed is the uniqueness inside and around the tourism objects.
Keywords : public relations, advertisement, tourism, semiotics