ANALISIS PERMINTAAN MINYAK GORENG SANKY (STUDI KASUS DI KECAMATAN DRIYOREJO-KABUPATEN GRESIK)

  • Ma’rifah Nada Masriyah universitas 17 agustus 1945 surabaya
  • I Made Suparta universitas 17 agustus 1945 surabaya

Abstract

Sanky cooking oil is a brand of packaged cooking oil that is traded in markets in various regions, including in Driyorejo District, Gresik Regency. There are several factors that affect the demand for a family's demand for an item, namely the price of the item, the price of other goods, family income and the number of family members. This study chose 30 respondents with the Accidental Sampling method of sampling. Quantitative type data derived from respondents. The purpose of this study was to analyze the effect of Sanky cooking oil prices, bulk cooking oil prices, family income and number of family members on the demand for Sanky cooking oil in Driyorejo, Gresik. Data were analyzed using multiple regression. Simultaneously, the results of his research show that the four independent variables have a significant effect on demand. While partially, only the variable number of family members has no significant effect on the demand for Sanky cooking oil. While the other three variables, the price of Sanky cooking oil, bulk cooking oil prices, and family income have a significant effect on the demand for Sanky cooking oil.

 

Keywords: cooking oil demand, Sanky cooking oil price, bulk cooking oil price, family income, number of family members

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Published
2023-03-31
Issue
Vol 8 No 01 (2023): Maret
Section
Articles
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