KOMUNIKASI KEBIJAKAN PUBLIK DALAM PENGELOLAAN PEDAGANG KAKI LIMA BERBASIS PADA KEARIFAN LOKAL (Kajian Pengelolaan Pedagang Kaki Lima di Kota Surakarta)
Abstract
A study related to the policy of organization of Informal Traders in Surakarta which is
based on local wisdom, related to the condition in the field where Surakarta local
government in communicating the policy as the implementation of the minimum
organization of Informal Traders. Through observation and interview toward implementer,
policy targets, and stake holders, such as Surakarta local legislative council, NGO, and
Informal Traders observers. Based on the developmental phase of implantation model by
George Edward III, the communication process of policy communication in the
organization of Informal Traders in Surakarta consists of four factors: (1) Communication;
(2) Resource; (3) Disposition and; (4) Bureaucracy. Implementation model by Grindle
(1980) related to two aspects; policy contents and policy contexts, is considered having
minimal impact on its application. Based on the result of the analysis, this research proves
that policy communication helps people finding new norms and harmonization in the
policy implementation. Policy communication also helps the implementer and the target of
policy to cooperate in achieving the purpose of policy. Local wisdom as the basis of
organizing and ordering Informal Traders based on socio-cultural approach, centered on
the nguwongke-uwong characteristic; where human are appreciated, respect each other,
help each other to create togetherness and balance. Local wisdom always invests and
realizes communality, deliberation, dialog, and two way communication; therefore in the
organization of Informal Traders in Surakarta, harmony was realized through cultured
Informal Traders organization.
Keywords: Communication Public Policy, Organization of Informal Traders, Local
Wisdom
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