STRATEGI PENINGKATAN PEMASARAN PERUSAHAAN MARMER MM GALERI DI SIDOARJO

  • Rizka Indah Ariyanti Fakultas Ekonomi Universitas 45 Surabaya
  • Fadjar Budianto Fakultas Ekonomi Universitas 45 Surabaya

Abstract

Plan strategic in competitive marketing started by analyze of competitor.
Company differ value and customer satisfaction by value that be given price product,
promotion, and distribution (marketing mix) on his competitor. With high competition
in trading , so strategic in marketing denotes me of important thing on enhance of
selling. Basically stratergy on marketing are wholl planning, integrated, and merge in
marketing fuld, can give guidance about activity will be done to get reach target of
marketing in company. So strategy of marketing is very important to be needed to
enhance of selling in the company, marketing strategy. Consists of, price , strategy of
distribution , Strategy of promotion and place four strategy above also we called by
marketing mix. By four element of marketing mix above must be implemented base on
level market competition will by target of company, on focus price strategy or
marketing strategy analysis to enhance off selling in marble company, and another
strategy four element of marketing mix improperly will make marketing activity, will
be useless and spend of human resource which is issued.

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Published
2017-01-05
Section
Articles