Re-Packaging, E-Commerce, UMKM PENINGKATAN OMSET MELALUI RE-PACKAGING DAN E-COMMERCE PADA UMKM SUPER FRESH DESA RANDUPITU
Applied Enterpreneur
Abstract
UMKM Super Fresh di Desa Randupitu menghadapi tantangan dalam meningkatkan omset usahanya, termasuk kurangnya diferensiasi produk, distribusi yang terbatas, dan minimnya kehadiran online. Penelitian ini bertujuan untuk mengidentifikasi strategi yang efektif dalam meningkatkan omset usaha UMKM Super Fresh melalui re-packaging produk dan penjualan e-commerce. Metode penelitian yang digunakan meliputi studi literatur, survei, analisis data, dan pengembangan produk. Hasil analisis menunjukkan bahwa strategi re-packaging berhasil meningkatkan daya tarik produk, sementara penjualan e-commerce memperluas jangkauan pasar secara online. Terlihat tren kenaikan omset usaha yang stabil dari bulan ke bulan, mencerminkan keberhasilan strategi yang diterapkan. Kesimpulannya, strategi ini membantu UMKM Super Fresh mencapai pertumbuhan yang signifikan. Rekomendasi termasuk terus meningkatkan inovasi produk, mengoptimalkan penggunaan platform e-commerce, dan memperkuat kolaborasi dan jaringan dengan pihak terkait.
Kata kunci: UMKM, Super Fresh, re-packaging, penjualan e-commerce, omset usaha.
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