MEMBANGUN BRANDING IMAGE DAN PEMASARAN PRODUK MADU MURNI "CALINGSA" MELALUI MEDIA SOSIAL DAN ONLINE MARKET PLACE
Abstract
Brand menurut Kotler adalah nama, tanda, simbol, hingga kombinasi semua unsur yang digunakan untuk ‘pengenal’ suatu produk maupun jasa dari pesaingnya (Nastain, 2017). Branding produk adalah cara seseorang atau penjual membuat suatu khas pada produk yang dihasilkan agar produk tersebut memiliki pesan yang tersampaikan dengan baik dan dipasarkan secara berbeda dan menarik. Kegiatan pengabdian ini dilakukan pada mitra usaha Madu Murni Calingsa yang berada di Jalan Pulo Wonokromo no 142, Surabaya. Mitra masih menggunakan cara branding produk dengan tradisional yaitu masih menjelaskan ke orang secara tatap muka. Dalam kegiatan pengabdian ini penulis menggunakan metode pelaksanaan pemberian edukasi terhadap mitra dalam me-branding produk madu melalui sosial media Instagram dan bagaimana cara memasarkan produk madu melalui berjualan di market place seperti Shopee. Hasil dari kegiatan pengabdian ini, mitra mejadi paham bagaimana pentingnya dari branding image produk usahanya dan memahami bahwa berjualan secara langsung atau offline kurang efektif untuk mengembangkan usahanya, diperlukan juga penjualan melalui online seperti market place agar dapat menjangkau banyak pembeli secara global.
Kata Kunci: Madu Murni, Branding Image, Sosial Media, Online Market Place
Downloads
COPYRIGHT NOTICE
The copyright in this website and the material on this website (including without limitation the text, computer code, artwork, photographs, images, music, audio material, video material and audio-visual material on this website) is owned by PM17: Jurnal Pengabdian Masyarakat and its licensors.
Copyright license
JPM17: Jurnal Pengabdian Masyarakat grants to you a worldwide non-exclusive royalty-free revocable license to:
- View this website and the material on this website on a computer or mobile device via a web browser;
- Copy and store this website and the material on this website in your web browser cache memory; and
- Print pages from this website for your
- All articles published by PM17: Jurnal Pengabdian Masyarakat are licensed under the creative commons attribution 4.0 international license. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
JPM17: Jurnal Pengabdian Masyarakat does not grant you any other rights in relation to this website or the material on this website. In other words, all other rights are reserved.
For the avoidance of doubt, you must not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast, rebroadcast or show or play in public this website or the material on this website (in any form or media) without appropriately and conspicuously citing the original work and source or JPM17: Jurnal Pengabdian Masyarakat prior written permission.
Permissions
You may request permission to use the copyright materials on this website by writing to compliance@academicjournals.org.
Enforcement of copyright
JPM17: Jurnal Pengabdian Masyarakat takes the protection of its copyright very seriously.
If JPM17: Jurnal Pengabdian Masyarakat discovers that you have used its copyright materials in contravention of the license above, JPM17: Jurnal Pengabdian Masyarakat may bring legal proceedings against you seeking monetary damages and an injunction to stop you using those materials. You could also be ordered to pay legal costs.
If you become aware of any use of ACADEMIC JOURNALS' copyright materials that contravenes or may contravene the license above, please report this by email to compliance@academicjournals.org.
Infringing material
If you become aware of any material on the website that you believe infringes your or any other person's copyright, please report this by email to jpm17@untag-sby.ac.id
target="_blank"