KAJIAN PENINGKATAN USAHA RUMAH TANGGA JAMU HERBAL INSTAN DI DESA GALENGDOWO, WONOSALAM JOMBANG

Abstract

Traditional herbal drinks until today still exist in Indonesia. Not only
popular because of its status as Indonesian traditional beverage that is
generally to maintain health, herbs are also selling consumed for medicinal
purposes. For this reason, many herbal medicine processing business developed
by the community. Indonesian biodiversity has approximately 30,000 species of
plants, where 2,500 species of which are medicinal plants. Accordingly,
Indonesia legacy of a culture of traditional medicine that has been known for a
long time and preserved for generations. In fact, various Indonesian herbal
product has been able to penetrate the world market such as Southeast Asia,
East Asia, Europe and America. Herbal products instant already very popular
in the cities in East Java, but for medicinal instant production of household
businesses of the Village Galengdowo District of Wonosalam Jombang still
could not penetrate into regional markets given the capacity of the products is
still low and packaging also can not compete with products from Other region.
In addition they are also still many find obstacles in terms of marketing and
financing, when they are ready to expand the marketing area. In this program
developing appropriate technology in improving the quantity and quality of
product of two household traditional herbal medicine industry. Appropriate
technology was applied in accordance with the needs of the domestic industry is
the engine of a grater medicinal and herbal instant mixing machine. Moreover
be efforts to increase the ability of business management, marketing and
financial management training management, training, marketing management
and financial accounting.
Keywords: instant herbal herbs, herbal grater machines, herbal instant mixer
machines