Pengaruh Apoteker Pengelola Apotek (APA) Terhadap Kualitas Pelayanan Kefarmasian Di Apotek Kabupaten Bangkalan
DOI:
https://doi.org/10.30996/dia.v12i01.945Abstract
Nowadays, the paradigm of pharmacy services has began into patient orientation and known as Pharmaceutical Care. The role of pharmacist is giving a consultation, information, and education related with medical therapy to patient, directing patient to do healthy lifestyle therefore it will supporting the medical process. Besides, it could monitor the medical theraphy’s result by the patient and also collaborate with other healthy proffesional to improve quality life of the patient. The objective of this research is to explore APA’s factor that affects the quality pharmacy services of pharmacies which has not been done at Bangkalan District by the pharmacist that the manager of the pharmacy (APA) and to determine the variables of APA’s factor the most influence on quality pharmacy services of pharmacies. This research used an observational framework of cross-sectional analytic and sample collecting methode by Simple Random Sampling towards 52 pharmacies at Bangkalan District. Type of data has been used was primary data based on give questioner and observation towards APA at Bangkalan District. The results using multiple linear regression. The results showed that the partial all of APA’s factor that tangible, reliability, responsiveness, assurance, and emphaty had a significant impact on quality pharmacy service of pharmacies with level of significance under of α = 0,05. While simultaneously the APA’s factor significant influence on quality pharmacy service of pharmacies at Bangkalan District.
Keywords: the Manager of the Pharmacy (APA), quality pharmacy service of pharmaciesDownloads
References
Adi Wahyu Nugroho, 2013. Pengaruh Kinerja
Layanan, Kepercayaan dan Kepuasan
terhadap Loyalitas Konsumen dalam
Menggunakan Jasa Pengiriman Barang.
Tesis Program Pascasarjana Fakultas
Ekonomi dan Bisnis Universitas
Diponegoro, Semarang.
Angipora, P. Marius, 2002. Dasar-Dasar
Pemasaran, edisi kedua, Raja Grafindo,
Jakarta
Berry, L.L. and Parasuraman, A. 1997.
Listening to the customer the concept of
a service-quality information system.
https://www. docenti. unina.it/
Chandra, Gregorius, 2012. Strategi dan
Program Pemasaran,Penerbit : Andi,
Yogyakarta.
Dita Amanah, 2010. Pengaruh Harga dan
Kualitas Produk terhadap Kepuasan
Konsumen pada Majestyk Bakery &
Cake Shop Cabang H.M. Yamin Medan.
Jurnal Keuangan dan Bisnis, Volume 2
No. 1 Maret 2010.
Erna Wahyuningsih, dkk. 2013. Pengaruh
Pelayanan Prima, Kepercayaan, dan
Kepuasan terhadap Loyalitas Nasabah
Tabungan PT. Bank Mandiri (Persero),
Tbk. di Jakarta Pusat. Jurnal Ilmiah
ISSN 2337-7003.
Gitosudarmo, Indriyo, 2003. Manajemen
Pemasaran, Edisi Pertama, Penerbit:
BPFE, Universitas Gadjah Mada,
Yogyakarta.
Hasan Ali, 2014. Marketing dan Kasus-kasus
Pilihan, cetakan pertama, penerbit:
CAPS, Yogyakarta.
Hurriyati, Ratih, 2005. Bauran Pemasaran dan
Loyalitas Konsumen,cetakan pertama,
penerbit : Alfabeta, Bandung
Ismail, Muhammad, 2014. Strategi Pemasaran
Untuk Membangun Citra dan Loyalitas
Merek, cetakan pertama, penerbit : IPB
Press, Kota Kediri.
Kotler, Philip. dan Gari Armstrong, 2013.
Dasar-dasar Pemasaran, Penerbit:
Prenhalindo, Jakarta.
Kotler, Philip. dan Keller, Kevin Lane, 2008.
Manajemen Pemasaran, edisi
Ketigabelas, Penerbit Erlangga,
Jakarta.
McKnight, D.H., Choudhury, V., Kacmar, C.
Developing and Validating Trust
Measures for e-Commerce: An
Integrative Typology. Information
Systems Research, 13(3): 334-359
Morgan dan Hunt. 1994. Customer Loyalty.
Jakarta : Erlangga
Sri Wahyuni, 2010. Analisis Pengaruh Harga
dan Kualitas Produk terhadap Loyalitas
Pelanggan pada PT. Yamaha Motor
Kencana Indonesia Semarang. Jurnal
Manajemen, Volume 1 No. 1 Tahun
Stefany Ratna Sari, T., 2012. Pengaruh
Kepuasan Pelanggan, Kepercayaan
Pelanggan dan Switching Barriers
terhadap Loyalitas Pelanggan Hartono
Elektronika Surabaya.
Sutojo, Siswanto, 2009. Menyusun Harga:
Pricing Stratetgy,Penerbit : Damar
Mulia Pustaka, Jakarta.
Suwarni dan Septina Dwi Mayasari, 2011.
Pengaruh Kualitas Produk dan Harga
terhadap Loyalitas melalui Kepuasan
Konsumen pengguna kartu prabayar
IM3. Jurnal Manajemen, No. 2 tahun
Usmara, Usi, 2008. Pemikiran Kreatif
Pemasaran, Penerbit : Amara Book,
Jakarta.
Tjiptono, Fandy, 2007, Strategi Pemasaran,
edisi ke dua, Penerbit Andi,
Yogyakarta.
Tjiptono, Fandy, 2002. Manajemen Jasa,
Edisi Pertama, Cetakan Pertama,
Penerbit : Andi Offset, Yogyakarta
Widiyanto Bangun Prasetyo, 2013. Pengaruh
Kualitas Pelayanan, Kepercayaan dan
Kepuasan terhadap Loyalitas
Pelanggan (Studi pada Swalayan
Luwes Purwodadi). Jurnal Manajemen
dan Bisnis, Volume 2 No. 3 tahun 2013
Downloads
Published
How to Cite
Issue
Section
License
The DiA journal allows authors to retain the copyright of their papers without limitation. Authors may grant publishers non-exclusive publishing rights to publish articles. Granting first publishing rights to publishers also qualifies as unlimited copyright (because there are no restrictions imposed by publishers on author copyright).
