OPINI MAHASISWA UNTAG SURABAYA TERHADAP PERANAN FACEBOOK SEBAGAI MEDIA KOMUNIKASI SOSIAL

Abstract

The method used in this study is a qualitative research method of case studies. The case studies
focus intensively on a particular object with a case study. Qualitative research aims to explain the
phenomenon with deeply through data collection. The sampling technique in this research is the snowball
technique ( snowball ). Through qualitative approach, data obtained from the field drawn conclusions
are specific to the general. Objects in the study were students of University August 17 Fisip Surabaya are
still active are 25 people. Observations made during the first month . Data collection techniques used in
this research is through field research and library research. And data analysis techniques used in this
research through data reduction, data display, draw conclusions and verification. The results showed
that the site facebook is a social media platforms are quite good and efficient. Very good role in social
komuniikasi ie as source of information about friends , communities, groups and data sharing. Then in
terms of the economic benefits are not good enough but still no progress. facebook but as a
communication medium between friends can also as a medium to promote businesses . in education is
quite minimal benefits from the data that the author did little is agreed that education has an important
role in facebook. then from the social and cultural , social development is significant but the impact that
caused the not too big for our culture.
Keywords: opinion, students, social communications, facebook.