Analysis of Attractiveness Store Atmosphere and Service Quality Towards Customer Loyalty Through Customer Satisfaction on The Renaissansi Coffe

Authors

  • Muhammad Irfan Latifuddin Fakultas Ekonomi, Program Studi Manajemen, Universitas Sarjanawiyata Tamansiswa
  • Ambar Lukitaningsih Fakultas Ekonomi, Program Studi Manajemen, Universitas Sarjanawiyata Tamansiswa
  • Putri Dwi Cahyani Fakultas Ekonomi, Program Studi Manajemen, Universitas Sarjanawiyata Tamansiswa

DOI:

https://doi.org/10.30996/jem17.v9i2.10925

Abstract

This research aims to dissect and determine the influence of Attractiveness store Atmosphere & Service Quality on Customer loyalty through Customer satisfaction with Renaissance Coffee. This exploration uses a quantitative system and the population is coffee shop guests, especially those at Coffee Renaissance with a deliberate slice style. The results of this exploration show that the attractiveness of the store atmosphere has a direct negative and insignificant effect on Customer loyalty, service quality has a positive and significant effect on Customer loyalty, the attractiveness of the store atmosphere has a positive and significant effect on Customer satisfaction, service quality has a positive and significant effect on satisfaction. clients, has a positive and significant effect on Customer satisfaction and Customer satisfaction has a positive and significant effect on Customer loyalty.

Keywords : Attractiveness Store Atmosphere, Service Quality, Customer Satisfaction, Customer Loyalty

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Published

2024-11-29

Issue

Vol. 9 No. 2 (2024)

Section

Articles

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