Bibliometric Analysis of The Effect of Discounts in E-Commerce on Increased Sales of Small and Medium Enterprise Products

Authors

  • Septian Dwi Nugroho Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Surabaya
  • Siti Mujanah Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Surabaya
  • Achmad Yanu Alif Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.30996/jem17.v10i2.132733

Abstract

As digital technology advances, internet shopping, or e-commerce, has grown in popularity and offers SMEs fantastic chances to boost sales. Offering discounts like price cuts, flash sales, and rebates is one tactic that's frequently employed to draw customers. In order to investigate trends and the effect of discount tactics on boosting sales of SME products, this study employs bibliometric analysis of Google Scholar data. According to the findings, there are 500 publications with four primary discussion groups: the usage of Shopee and other digital platforms, digital marketing tactics, the impact of promotions on customer behavior, and the function of promotions in aiding MSMEs during the pandemic.

Keywords: E-commerce; Discounts; Digital promotion; MSMEs; Sales.

Downloads

Download data is not yet available.

Downloads

Published

2025-11-30

Issue

Vol. 10 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Septian Dwi Nugroho, Siti Mujanah, Achmad Yanu Alif

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors whose manuscript is published will approve the following provisions:

  1. The right to publication of all journal material published on the JEM17: Jurnal Ekonomi Manajemen website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
  2. The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means JEM17: Jurnal Ekonomi Manajemen reserves the right to store, modify the format, administer in the database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
  3. Printed and electronically published manuscripts are open access for educational, research, and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.