PENGARUH SELEBRITI PENDUKUNG IKLAN MELALUI DAYA TARIK DAN KREDIBILITAS TERHADAP CITRA MEREK NUTRISARI OLEH MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 (UNTAG) SURABAYA
DOI:
https://doi.org/10.30996/jem17.v1i1.665Abstract
This research title "Celebrity Influence Through Advertising Support Fascination And
Credibility Against Brand Image NutriSari By August 17, 1945 University Students
(UNTAG) Surabaya". Celebrity Supporters rent role as people talk about the product, which
will influence the attitudes and behavior of consumers who indicate on the product supports.
Celebrity supporters in the advertising ads is someone known to the public because of their
achievements in different fields of product classes are supported, such as the artist movies,
soap operas, comedian, and all the famous people who are engaged in the field of
entertainment. The purpose of this study are: (1) To identify, analyze and prove whether
Fascination and Credibility can simultaneously affect the brand image NutriSari By August
17, 1945 University Students (UNTAG) Surabaya. (2) To identify, analyze and verify whether
Fascination and Credibility can simultaneously affect the brand image NutriSari By August
17, 1945 University Students (UNTAG) Surabaya. (3) To identify, analyze and prove the
credibility of Attraction and the most dominant influence on brand image NutriSari By August
17, 1945 University Students (UNTAG) Surabaya. The hypothesis of this study are: (1)
estimated Fascination and Credibility can simultaneously affect the brand image NutriSari By
August 17, 1945 University Students (UNTAG) Surabaya. (2) Anticipated Fascination and
Credibility can simultaneously affect the brand image NutriSari By August 17, 1945
University Students (UNTAG) Surabaya. (3) It is assumed Credibility most dominant
influence on brand image NutriSari By August 17, 1945 University Students (UNTAG)
Surabaya. This study proves that the Fascination and credibility significant effect
simultaneously Against Brand Image NutriSari By August 17, 1945 University Students
(UNTAG) Surabaya. Fascination significant effect partially to the brand image NutriSari By
August 17, 1945 University Students (UNTAG) Surabaya. Significant effect partially
credibility to the brand image NutriSari By August 17, 1945 University Students (UNTAG)
Surabaya. Credibility is the dominant influence on brand image NutriSari By August 17, 1945
University Students (UNTAG) Surabaya.
Keywords: Celebrity Supporters rent, Attractiveness, Credibility, Brand Image.
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