STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

Abstract

This research is of interest the authors of the independent small business world, which aims to
find marketing communications strategy Freshoes done in improving the consumer. The author uses
descriptive qualitative research that describes the marketing communications strategy do freshoes.
The data collected to determine the marketing communication strategy using in-depth interviews and
observations of the owner Freshoes, employees as key informants and consumers as well as to test the
informant keabsahaan data. Results of the study also proves that the marketing communications
strategy to increase the number of consumers who do freshoes there are two things: first, the theory of
marketing communication explains that marketers inform you as clearly as he explained the products
that will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)
of these four factors of marketing communication strategies to improve consumers is a factor of
Personal Selling and promotion (promotion). Researchers recommend that marketing should be
propagated through other media such as social media Facebook and so forth and create your own
website in order to facilitate the wider community.
Keywords: Marketing Communications Strategy, Strategy in increasing customer